Get Ready For Black Friday & Cyber Monday on Legiit

Do you want to cash in on the $9 billion spent on shopping over Black Friday and Cyber Monday?

CNBC reports that this shopping spree will see an estimated 22% yearly increase. So, this pot of gold is bound to get even better and better each year.

That growth is nowhere more apparent than in eCommerce. If you don’t want to miss out and want to make some money, you’re in the right place.

Let’s help get your online freelance business ready to grab your fair share of the green!

What is Black Friday & Cyber Monday?

Get Ready For Black Friday & Cyber Monday on Legiit


This year, Black Friday is on the 26th of November, and Cyber Monday is on the 29th of November. These dates create a weekend-long shopping bonanza filled with fantastic discounts and promotions.

Traditionally, Black Friday is the first Friday immediately following Thanksgiving. On the other hand, Cyber Monday is the first Monday after Black Friday.

At first, Black Friday was mainly focused on retail shopping, while Cyber Monday focused on offering consumers great eCommerce and online deals.

However, the global pandemic changed things up quite a bit. Today, online sales are a big part of the Black Friday and Cyber Monday shopping extravaganza.

Online sales are also growing, so you really don’t want to miss out. This season is the perfect time to grow your business and ensure its continued success.

Unfortunately, you can’t just sit back and expect to see the hordes of shoppers rushing to your online business. You need to prepare for Black Friday and Cyber Monday, or you’ll miss out.

What Legiit Opportunities Are There Every Year?

Like you, a savvy mover and shaker will quickly realize that every year there are some tremendous opportunities for your business.

It would be best if you used these opportunities to highlight your business and grow your brand.

Doing this will lure new customers to your virtual doors, and that’ll help you cash in big time.

Some of the Legiit Black Friday & Cyber Monday Opportunities include: 

  • Get your services listed on the Legiit Black Friday deals page (Keep an eye out for the Facebook Group & Emails for more info)
  • Join the Legiit Facebook group for added social media exposure.
  • Get your discounts sent out in the weekly round-up post
  • Get listed on the standard promotional page but enjoy increased traffic – because this is the most profitable weekend for our freelancers.
  • Get shared on our social media

We’ll be sharing more information on all of the opportunities above, in the Facebook group.

It’s all about getting your business noticed when the competition is at an all-time high.

Luckily, doing any of the things we mentioned will prepare you for the limelight.

Best Practices and Tips For Black Friday & Cyber Monday on Legiit

There are quite a few things you can do to really cash in on the astonishing weekend-long sales spree.

Your planning should start a couple of weeks before Black Friday hits. In fact, most consumers start searching for Black Friday during October.

Don’t worry. You’re not too late to prepare for Black Friday and Cyber Monday, though!

To help get your online business ready, take a look at some of these best practices and top tips that you can start doing today.

Create coupons

One of the best ways to stay competitive and cash in on Black Friday on Legiit is by offering amazing discounts. Most business owners expect to see savings around the 20% or higher mark.

So, it goes without saying that you’ll have to create coupons to entice shoppers to part with their hard-earned dollars in your online store.

A savvy freelancer will give a more significant discount coupon to new customers. You could also sweeten the deal by offering customers a free gift.

The goal here is to turn new customers into returning customers.

Add a countdown notice

It’s all about the excitement and urgency. Display a countdown banner prominently on your home page, or share it across your social media platforms.

It creates excitement and FOMO. This newfound urgency will have consumers itching to start buying from you.

Show off your discounts

There’s no use in hiding your juicy promotions. You want to show them off EVERYWHERE.

This includes on your service pages. And, of course, make sure you spread the news via your social media platforms.

If you’re bold enough, you could even use paid advertising. Let your customers know what to expect from your business over this shopping weekend.

The sooner you start, the better.

Remember, you want to create excitement and urgency to turn those leads into sales.

Reviews are critical

With such tough competition out there, especially during this period when everyone wants to cash in on the shopping craze, you need to stand out.

One sure-fire way of standing out is by displaying your reviews front and center. When a customer searches for a service or product, you want them to see those positive, fantastic reviews first.

This social proof is not only great for scaling your freelance business, but it helps convert visitors into customers.

It’s all about the value add

Look, it won’t do to just slap up a 20% discount coupon and call it a day. Every retailer, service provider, and online business will be doing that.

It would be best if you found an angle – something that sets you apart from everybody else.

So, you need to be a bit creative here. Our best tip is to look at your unique value proposition.

If you are a freelance SEO expert and can also conjure up unique creative content, why not create a tailor-made package where you offer both services at a discounted rate?

The more unique the value that a customer gets from your business, the higher the chances that they’ll buy into it.

This brings us to our next hot tip for making it big during Black Friday and Cyber Monday.

Update your services

Get Ready For Black Friday & Cyber Monday on Legiit

Prepping for this holiday season is a great time to give your services, products, and even your website a bit of a clean.

Add some holiday-inspired decor and colors to your website. Remember to maintain that delicate balance between being festive and being overly cheesy and covering up your brand identity.

Start sending emails early

Emails have a fantastic return on investment. If you’ve read our guide on how to grow your email list, you know how important email marketing is.

Start preparing your emails early. Create a roadmap to help you track what email needs to go out and by which date.

You want to start getting people excited around the end of October, but it’s never too late to send out that first email.

Inform customers that you’re getting ready for some fantastic Black Friday and Cyber Monday deals.

Follow that email up a week later with another one, building the tension and excitement. Remind customers of the deals and free gifts they can expect to get from you.

The closer you get to Black Friday, the more frequently you should send out those emails. This generates excitement and keeps people engaged.

Just be careful not to spam your customers. Too many emails could irritate them, which would result in a negative experience with your business.

Deliver on your promises

The worst thing a business can do is promise the moon and stars and fail to deliver. You’ve built up that excitement and urgency and shouldn’t let customers down.

A customer that gets let down during this period will be a customer that you’ve lost forever.

So, when you do promise the best services, you better be able to deliver on that.

We suggest that you prepare your customer service team well in advance. Do a dry run on your website.

Test every system and interaction to ensure that everything runs smoothly.

If you can impress your customers, especially the new ones, you would gain a returning, life-long customer during this period. And this is essential to your continued success.

Need help? Hire some!

Our final important tip is this: Don’t try to do everything alone.

There are plenty of freelancers and other specialists already running with pre-Black Friday promotions.

Hire a virtual assistant, a wily marketer, or a freelancer to help you prepare for Black Friday and Cyber Monday.

Legiit has a phenomenal variety of skilled freelancers waiting to help your business.

When you do this, you get to have more time to focus on growing and preparing your business for the holiday season.

It’s also the perfect way to save a pretty penny on some much-needed, skilled services.


Black Friday and Cyber Monday are excellent opportunities for savvy entrepreneurs to cash in on massive sales and eager consumers looking for a deal.

This year has been a long and hard one, so you know those consumers are more than willing to blow off steam by doing some much-needed retail therapy.

If you use the opportunities provided by this shopping extravaganza, your business will quickly be ready to grow to the next level.

However, if you feel like you need a guiding hand, check out Legiit’s handy blog. Or, hop on over to our Facebook group, where you can chat to other like-minded, savvy business folk.


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