As a small business owner, you have to juggle dozens of roles. Plenty of them probably fall nicely into your existing skill set: tracking finances, marketing your brand, maybe even producing content. But unless you were gifted with artistic talent, graphic design for small business owners is probably a hat you aren’t willing to don.
In this post, we’re going to look at some of the reasons you can’t skimp on graphic design and talk about how to hire a freelance graphic designer who will produce top-notch visuals for you without breaking the bank.
The Purpose of Graphic Design
The designers over at Treefrog have a pretty awesome definition of graphic design:
“Graphic design is art with a purpose.”
More specifically, the purpose of graphic design is to use artistic creativity in order to solve particular problems for a particular audience. Graphic design for small business encompasses everything from logos to infographics to front door signage.
But what sort of problems do business owners like you need to solve? And how can good graphic design solve them?
Here are just a few problems that graphic design can help you solve:
- Communicate your brand values at a glance.
- Improve the esthetic appeal of your website and other media.
- Help your target audience identify with you.
- Make your business stand out from the competition.
Why Graphic Design is Important For Business
Graphic design is important for business in the same way that your clothing choice is important for a first date.
You don’t take someone out to a movie in black tie attire, and you don’t bring them to a fancy restaurant in grunge jeans. Unless, of course, you aren’t counting on date number two.
If your graphic design doesn’t fit your product, your service, your audience, or your brand—you are going to turn customers away.
On the flip side, high quality graphic design for small business is going to make potential customers feel at ease with your brand. In fact, sometimes the best graphic design isn’t really noticeable. It doesn’t stand out. It just fits.
3 Benefits of Graphic Design for Businesses
#1 Good Design Increases Conversion Rates
One aspect of graphic design is arranging visual elements in a manner that drives viewers to react in a certain way. The science of color psychology is one example of this principle in action. Red evokes feelings of energy and excitement, for example, while blue represents serenity and truth.
By using colors effectively to put visitors in the right state of mind, they will be more likely to behave the way you want them too.
Beyond colors, though, arranging visual elements in particular ways and combining them with just the right mix of text can drive user action as well. In one case study, designers improved the conversion rate of a landing page by 84% simply by rearranging visual elements to better draw attention to the call-to-action.
#2 Good Design Communicates Your Brand Message
What do you want people to associate your brand with? Are you a fun, light-hearted company? A business-centered professional organization? A small mom and pop that puts people before profits?
Every brand should have a core message. And while there are many elements that communicate yours, it is your graphic design that will be seen by almost every potential customer who stumbles across your brand on any channel.
A professional who specializes in graphic design for small business will be able to listen to your story, your mission, your values—everything that encompasses your brand message—and create stunning visuals for everything from your business card to your website to your social media pages.
#3 Good Design Saves You Time and Headaches
There is no getting around the fact that a lot of small business owners are on a tight budget. But in your quest to bootstrap your success, don’t create more hassle than it’s worth. You probably don’t have the time to invest in learning graphic design yourself, so hiring a professional means you don’t have to waste hours upon hours struggling to find that out the hard way.
And, you might be tempted to employ an artsy family member or friend for the job because they have a knack for the artistic. But if they aren’t trained in graphic design for businesses, you might actually create more headaches for yourself.
For starters, there is the risk that their designs just don’t actually do what they need to do. They don’t attract customers, they don’t communicate your brand, and they don’t win more conversions.
Then you might have to have an awkward conversation, maybe even hurt a few feelings, when you tell your designer that you can’t use the logo or business card they designed.
Hire a Freelance Graphic Designer on Legiit Today
There are a lot of reasons for small business owners to employ the services of a professional graphic designer. But it really comes down to the bottom line: good design makes you more money in the long run.
And while it might seem like a big investment, you can save a lot of money without sacrificing quality by hiring a talented freelancer.
Design agencies have a lot of overhead and infrastructure to keep up with, so their prices can often be bloated. They might work great for some, but not for the budget-minded small business owner.
A freelance graphic designer, on the other hand, can typically charge less for the same quality of work because they don’t have as many extra expenses.
Legiit is a secure online marketplace that connects business owners like you with the world class freelancers you need to get more work done. Browse the talented graphic designers who are ready to be hired today.