Today’s post is a guest post submission from Oluwole Busayo. Busayo is the founder and lead SEO copywriter at Premium Content Lab. He does some freelance writing on Legiit. You can check out Busayo’s services here.
How To Attract High-Paying Freelance Clients And Attain True Financial Freedom
One of the major differences between freelancers that consistently hit 5-6 figures monthly, and those who struggle to earn a few hundred dollars is the type of clients they work with.
Of course, there are other important factors, but the biggest one is your clientele. Regardless of how excellent you are at what you do, if you keep working with broke clients, you will only be making enough just to stay afloat.
Is this freelance thing still a hustle or a real business for you?
You probably think you are better than the 9-5 guys, but are you REALLY free?
Let me ask you some quick questions to give you some perspective:
Are you happy with how much you currently earn from your freelance business?
Maybe you are not a fan of exotic cars, but can you afford to buy one if you wanted to?
Can you fund a vacation to one of your dreamed destinations without going broke?
If you were to take care of a family emergency right now, can you do it without setting up a GoFundMe?
If you answered ‘No’ to any of the above questions, it most likely means one thing:
You aren’t earning enough income from freelancing that can help you afford your dream lifestyle. And one way to change that and increase your income is landing more high paying clients.
So, how can you attract the right clients and make them pay you handsomely?
I’m about to show you exactly how to pull it off, just follow me.
Simple Steps To Attract High Paying Freelance Clients
Become Really Good At What You Do
I understand you are eager to start landing juicy and high paying deals but, how good are you in what you do, are you a beginner or a pro? You cannot be an amateur and ask to be paid the same rates as a professional. You need to master your craft to a certain level and be VERY good at what you do to be qualified to command better rates.
Do you currently have what it takes to deliver and surpass the expectations of high-paying clients?
You have to be honest with yourself here. If you doubt your competence or aren’t really that great yet, then you want to spend time and resources learning and perfecting your skills. Watch Youtube videos, read books, attend webinars and take paid courses on Udemy, Teachable, Skillshare or other eLearning platforms. If you are an seo and would like to learn everything there’s about seo plus insider info to stay ahead of the curve, I recommend you to join the Superstar SEO Academy.
- I’m a student myself, and only recommending it because I find the training valuable and easy to implement. No strings attached.
Anyways, do whatever you have to do to join the top 1% in your industry and you won’t have to worry about getting high paying clients anymore, because tons of people would literally be begging you to take on their project.
Do you really have to do this? A lot of freelancers believe that picking a niche limits the number of offers and jobs they can access. So, they’d rather remain a generalist who does everything, even if they are grossly underpaid.
On the contrary, picking a niche places you several miles ahead of others and helps you become specialized. So, instead of being just a writer, be an seo writer or seo copywriter. Be a java developer instead of just a developer. Be a technical seo expert or an affiliate seo, instead of just an seo. Does that make sense? You can apply this to whatever industry you are in.
Why should you narrow down in your freelance business?
First, it is easier to become an expert in that one specific area so you can offer more tailored and customized solutions to your clients. Secondly, your offer becomes clearer and measurable, which can shoot up your value and rates before clients. When you position yourself as an expert in your niche, businesses will come calling and you can be sure they are coming with the right budget.
But before you niche down though, one big factor to consider is the market viability of the niche you are planning to get into. Is there a buying audience for that service? How much are people willing to pay for such service? You want to be sure a niche has prospects before specializing in it.
Define Your Ideal Client
So you have polished your skills and narrowed down your niche, the next thing you want to do is to define your ideal client. You don’t just want to work with anyone, you want to be sure whoever you are taking on is worth your time, and importantly, that your solutions can truly help them accomplish their goals. This is key to landing high paying clients.
Defining your ideal client is the same thing as creating a customer avatar. Defining your ideal client puts you in a better position to create a unique and customized solution for their business.
Here are a few questions to ask yourself to help you figure things out:
- What vertical/industry do I want to target with my service?
- What similar solutions are already available in this industry?
- What kind of people do I want to work with?
- How much should they be already earning to be worth taking on?
- What are their pain points?
- Who is my ideal client’s ideal customer?
By the time you are done answering these questions, you would have come up with a list of prospective people who your service will be most suitable for.
After defining your ideal client, the next important question is how do you find them?
One of the easiest ways to land high-paying clients is to network. Networking requires you to put yourself out there. You have to interact and build solid relationships with people.
You can do this either online or offline. Or both.
You can network locally by attending community events and programs. This affords you the opportunity to meet different people who might need your service or know someone who does and are happy to send you a referral or more.
To network online, join niche relevant Facebook groups. You will find different threads on these groups where you can promote your services, there are often business owners looking through these threads to hire freelancers.
Another way to take advantage of these groups is to position yourself as an authority by being GENUINELY helpful. Make insightful posts and offer as much value as you can to the group members. Soon, people will start asking to pay for your expertise.
If you follow these steps, you can start landing high-paying clients within the next few weeks. One important thing you need to know is that you are going to need to demand what you think you are worth, don’t expect clients to offer you a blank cheque. How can you build up the confidence to demand what you think you are worth from clients and get them to pay? Believe in your competence and show testimonials from past and existing customers.
When you start earning enough from your freelance business, you can truly be free to do whatever you like: buy a new home, go on exotic vacations, give to your favorite charity or whatever it is that makes you happy.
All these can be achieved when you consistently land high-paying clients.
If you turn yourself into a magnet, you will effortlessly attract high-paying clients.