Unless you have the time to learn it yourself, you probably want to outsource some or all aspects of search engine optimization (or SEO).
While you could employ an agency to take care of everything for you, you can also save a lot of money by hiring SEO freelancers directly. In this post, we’ll show you a step-by-step guide for how to outsource on page SEO on Legiit.
What Is On Page SEO?
On page SEO is one half of the ranking recipe. In short, it’s everything that you can do on your own website in order to maximize the chance that the search engines will rank you.
On page SEO includes factors like:
- Page load speed
- Strategic use of keywords
- Internal linking
- Url and page structure
All these things and more are signals to Google that your content is relevant and user-friendly. Without good on-page SEO, all the backlinks in the world won’t help you rank.
5 Steps To Outsource On Page SEO On Legiit
Let’s take a look at the steps for how to outsource on page SEO. If you are going the freelancer route, Legiit provides the perfect marketplace to find talented professionals to help you out. You can hire them for some or all of the tasks below.
#1 Get A Site Audit
A site audit is a detailed analysis of your website’s SEO performance. A good audit will provide you with actionable steps to take and meaningful metrics to keep your eye on.
For example, a professional on page SEO audit may reveal that 50 percent of your blog posts don’t use the keyword in the url. That is concrete information that you can correct and monitor.
When you go to hire a freelancer to perform a site audit, make sure you understand exactly what they are offering you. Some will simply provide an automated report using a tool like Cora or Audiit.io. This is perfectly acceptable and usually a very affordable option for you.
Others will do a lot more manual work for their audits. These can provide insights that a tool alone might miss. Because of the time involved, they will obviously be more expensive. But if you find someone who really knows their stuff, the cost is more than worth it.
#2 Target The Right Keywords
A big part of SEO in general is keyword research. To a large extent, the effectiveness of your on page optimization efforts depends on targeting the right keywords in the right way.
For example, you may have two pages that are targeting keywords that are very similar. Even though the content is unique and keywords seem different enough, your pages might actually be competing for rankings in the search engine (known as keyword cannibalization).
You can hire a keyword research specialist to come up with a list of high value, low competition search terms to target. Even if your site already has a lot of content, you’ll be able to find opportunities for growth and confirm whether or not your existing pages are covering the right bases.
#3 Optimize Your Content
Based on your site audit and your keyword research, you probably already have a pretty big SEO to-do list piling up.
This step is about getting your existing content optimized and ensuring that all of your new content starts off on the right track.
Optimizing content includes things like:
- tweaking your keyword density
- using keywords in headings
- adding keywords to image alt tags, meta description, and meta title
- covering the right topics sufficiently enough
If you are generating new content, browse writers on Legiit who are specifically offering SEO-optimized content. Keep in mind that not every piece of writing is meant to rank in Google, so you want to find a writer who knows how to meet your needs.
If you have old content that needs optimizing, you may be able to hire the same writers to do this for you. Alternatively, check out the On-Site Optimization category for freelancers who specializes specifically in implementing on page fixes.
#4 Boost Your Page Speed
Believe it or not, the speed at which your website loads plays a key role in its on page SEO. Since Google wants to provide users with the best possible experience, it will rank pages that load quickly and run smoothly over those that don’t.
Slow load times can be caused by anything from large image sizes to poor hosting to bloated backend code.
It’s probably not worth your time to learn all the different symptoms and remedies. Especially when you consider that many factors are page-specific. This means that the fixes needed on one of your posts may be completely different on another.
As you look for a page speed optimization service on Legiit, make sure that the freelancer can handle the specific problems that turned up in your audit.
Another option is to list your needs on the Legiit Job Board. This route allows you to state exactly what you are looking for so that qualified freelancers can apply.
#5 Implement Structured Data
Structured data is a special way of telling Google specifically what the content on your page is about. Using it allows you, for example, to tell search engines whether you are publishing a recipe, a review, an FAQ, or a blog post.
Using structured data ensures that Google understands the relevance of your content so that it can be served to the right audiences. Plus, it increases the odds that you will rank a featured snippet, which attracts a large share of views in the SERPs.
Implementing structured data usually requires knowledge of schema markup in HTML. Like page speed optimization, it is one of those tasks that is worth outsourcing if you don’t have the time to invest learning it yourself.