Did you know that 81% of people use Instagram to research services and products? So, it’s easy to see why the app has created a platform for businesses to thrive on!
With 73.5 million more users than in 2020, Instagram is growing exponentially and it doesn’t seem like that will change any time soon.
But, even with all the activity and the market being rather saturated, the opportunities are still out there. You just need to know how to use this platform correctly.
So, take a look at these 6 easy steps below to help you sell your Legiit services on Instagram and come out on top!
This is a simple yet essential step. Often, those new to Instagram use a standard profile to set up a page for their business.
If you’re wanting to reap the rewards of selling services on Instagram, a business account is the way to go.
At first, it may not seem like there are massive differences. But, a business account gives you access to several selling benefits. Some of these include:
- Adding a contact button so that potential buyers can get in touch easily
- Adding links to Instagram Stories (if you have enough followers or when they roll out the link sticker)
- Setting up an Instagram shop
- Access to Instagram Insights
- Advertising and promoted posts
These are important features that make selling services on Instagram that much easier. So, if you’ve made the mistake of starting with a standard profile, here’s how to change that:
- Head to the top right-hand corner of your profile and select to find settings.
- When you’re in the settings tab, look for the account tab and click on it.
- Scroll down to switch to a Professional account and you’re on your way to success.
Credit: Jim Sabellico, Co-Founder of Legiit
If you want to know how to sell services on Instagram, one of the key steps is to optimize your profile for conversions. What does this mean exactly?
Conversions are the percentage of people who come to your profile and then take the desired action (like making an order for one of your services).
Because you can’t have clickable links on your Instagram posts, it’s difficult to generate traffic to your Legiit services. However, there are some things you can do to boost your visibility and growth:
Most important is your username. This should be clear, easy to remember, and simple. In other words, you shouldn’t add double letters or special characters that may make it difficult to search or remember.
You want prospects to know they’re in the right place. Make sure that your business name is simple and clear. It’s important for it to be easily searchable.
Your logo should align with your business brand. Avoid super complex designs as the space for your profile picture is small. You want it to be simple and clear but also eye-catching.
Your bio is prime real estate. It’s the first thing people look at when checking out your profile. So, make sure you use it wisely.
Unlike a personal bio, your business bio shouldn’t be about you. It should set out what services you can offer to your followers. This can be in the form of a clear and concise CTA or call to action.
It’s a good idea to add a link in your bio. Whether it be a Linktree that directs people to your different Legiit services or a link straight to your Legiit profile, this will optimize your conversions and point leads in the right direction.
- Make sure your contact information is clear. Include an email address or ask people to DM for inquiries.
- Choose the proper business category for your services. This can help boost your discoverability on Instagram and show people what you do straight off the bat.
- Make sure your notifications are enabled so that you can respond quickly to prospects and inquiries.
Despite living in a technological world, interaction is still valued – especially when it comes to sales and marketing. So, use interactive Stories that are engaging and eye-catching.
Users spend on average 30 minutes a day on Instagram. The majority of that time is spent scrolling through Stories.
That’s why it’s important that your Stories are aesthetically pleasing and interesting. You don’t want users to just swipe next!
There are many ways to level up your Instagram Stories. These include using:
- vibrant colors
- interesting text, and
- cool animated gifs
Also, make sure you use Instagram’s interactive features.
For example, you could set up a fun quiz about your product or services. Or, set up a poll to vote for popular topics.
Try out the Ask Me Anything question so that your followers can get to know you a bit better. If you need some inspiration, check out these creative ideas to help you stand out.
But it’s not enough to post an interesting Story now and then. Staying relevant means posting daily! This will help you reach more users and get more Story shares, which ultimately helps you gain more followers that may be interested in your services.
If you have a Story that’s gained a lot of traction, be sure to add this as a highlight on your profile. This way, your followers can revert to it whenever they want.
Step 4: Be Part of the New Craze: Instagram Reels
How can you sell services on Instagram without using this amazing new feature? Instagram Reels are the latest craze and we aren’t at all surprised why.
They’re extremely easy to put together and you can add audio and effects like aligning and filters. Plus, using reels is a great way to sell your services on Instagram without using ads.
This is because they can reach a global audience.
If you’re creative and consistent, your Reel could make it to the Explore page – which millions of users scroll through on the daily!
There’s also a chance your reel may go viral and you could become an overnight sensation. This is because it’s a fairly new feature that Instagram is trying to market as much as possible. So, the algorithm is really working in your favor here.
Selling services on Instagram is all about engagement with your followers. The best way to do so is by applying the 80-20 rule to everything you post. This is the golden rule of Instagram.
Basically, 80% of the content you post should be useful to your followers. For example, it should educate them, entertain them, or offer them a solution. The other 20% of your content should promote your services.
This is the perfect ratio.
Most users scroll through Instagram to gain something. Whether it’s entertainment, information, or to relieve themselves from boredom. For this reason, most of your content should fulfill this need.
After all, no one enjoys being marketed to constantly! If you’re always pushing your services, people are going to unfollow you.
So, rather aim to add a lot of value to your followers’ lives. Then, when it comes to the 20% promotional content, they will be more likely to use your services.
Applying this method not only helps you gain followers but also retain them.
If you want to find out how to sell your products and services on Instagram without spending tons on ads, hashtags are your answer.
When a user logs onto Instagram to find a specific product or service, they will often search using hashtags. This helps them to narrow down the posts that relate to their specific needs.
So, when selling services on Instagram, use hashtags in all your content. Whether it be posts, Reels, or Stories, they should all feature hashtags.
But, having said that, less is more.
While Instagram allows up to 30 hashtags per post, you don’t have to use them all. Focus on the most relevant and important ones. It can also be lucrative to go for the low-hanging fruit and use long-tail hashtags.
For example, if you sell SEO services, use hashtags like #websiteseo or #seomarketing instead of #seo. This can help you get noticed. After all, you don’t want to drown your post in a sea of #seo posts!
Many Instagram users are aware of the dreaded shadow banning. This is when Instagram blocks your content from showing up in people’s feeds or on the Explore page.
Generally, shadowbans happen to accounts that take shortcuts to get to the top. For example, buying followers, likes, views, and shares, or using disingenuous practices like follow-for-follow.
While growing your Instagram account can be a slow process, it’s important not to take shortcuts like these as they just won’t benefit you in the long run.
Rather, focus on effective strategies that will help you sell your services on Instagram and grow your audience.
For example, consider Gary Vee’s latest $1.80 strategy. This involves leaving your 2 cents worth of thoughts on the top 9 trending posts for 10 hashtags relevant to your service or brand.
Basically, by the end, you’ve left a total of $1.80 worth of thoughts in a category relevant to you. This shows you’re aware and involved in your social community and helps users relate to you.
It’s clear that Instagram is the new best thing when it comes to selling your Legiit services. Provided it’s done correctly, your business could go from strength to strength.
So, follow these tips and tricks to make sure you know what to do and what not to do.