Why Infographics Are Effective For Business, SEO, and More
Whatever industry you’re in, you are probably always on the lookout for new ways to market your services, reach your audience, and build up your brand. While blogs and videos are common forms of content marketing, infographics are often overlooked.
So in this post we’ll look at the reasons why infographics are effective at reaching your audience, and talk about some of the most important considerations to keep in mind when designing them.
If you want to play this game on easy mode, though, check out the freelance infographic designers on Legiit. You can hire top talent today and get a beautifully designed infographic for your business in no time.
Why Use Infographics?
There are more reasons why infographics are effective than we could fit in a blog post. But here are some of the primary ways that they can easily get you in front of more customers and help establish your brand.
Infographics simplify the complex.
People love infographics so much because they combine two things we love: data and art.
While you might think of love for data as something more common among statisticians than your average consumer, think again.
It’s not the math that people love, it’s the story that the data tells.
When you learn that 1 in 4 homeowners are embarrassed to leave their garage door open because of the mess, for example, you might suddenly feel not alone in the world anymore (assuming your one of the 25%).
Lay out the data in a visually appealing, artistic manner and you’ve found a simple way to tell an engaging story with numbers that might otherwise be too complex for your audience to bother with.
Infographics establish your authority.
On top of making tough data easy to understand, a good infographic easily sets you apart from the competition as an authority in your field.
Generally speaking, to put one together, you’ve either got to dig deep into a lot of quality sources, or you’ve got to conduct primary research on your own. Both demonstrate your expertise in the industry to audiences.
And, since visuals are much more digestible than a 3,000 word report, your infographic will likely reach a much wider audience.
Infographics are linkable assets.
One of the most overlooked reasons why infographics are effective is their potential to boost your SEO.
If you know anything about Google’s algorithm, it’s probably that backlinks are the single most important ranking factor. The more authoritative the linking website, the more power it will have for your website.
Simply put, bloggers love to embed and link to infographics. They are such an easy way to engage audiences.
This is why infographics are often referred to as “linkable assets”. Publish a high quality one, and you’ll have a much better chance of scoring natural, organic backlinks from top contributors in your industry. And if you’re doing any sort of backlink outreach, you’ll probably earn a lot more conversions with a fun infographic than with a piece of content with a more commercial intent.
Infographics are shareable.
Backlinks from bloggers are one thing. But getting social shares from the everyday people who make up your target audience is another.
Infographics get shared about three times as much as other types of visual content. And content that combines both text and images is recalled 50 percentage points better than text alone.
So if you are looking for a powerful way to create brand recognition and earn followers on social media, infographics are an obvious choice.
Tips for Creating Effective Infographics
What makes an infographic effective? Here are several tips to get you off on the right start:
Communicate a message, NOT a topic.
Just like most types of content marketing, you want to be focused in your infographics.
Don’t just publish “Plumbing Statistics”. Publish “10 Plumbing Facts That Are Losing You Money”
A random set of data that is organized only around a topic will come off as bland. By finding a meaningful message to communicate through visual data, you ensure that your numbers are telling a story that your audience wants to read.
Theme your visuals.
Find fun ways to theme your infographic around both your brand and your content. You don’t have to stick to standard bar charts and line graphs. After all, infographics are meant to be fun.
For example, if you’re sharing “17 Stats You Didn’t Know About Bakery Marketing”, you could replace traditional pie charts with actual pies. Your bar charts could look like frosting. And you could even make the entire graphic shaped like a cake, with each new row of data making up a different layer.
Make your infographics mobile-friendly.
Infographics often get a bad rap as not being particularly friendly to view on smartphones or other small screens.
If designed in the traditional fashion, this will often be the case. After all, some infographics can get really tall. Reading through them completely could require a lot of pinch zooming.
The alternative is to design infographics more like a responsive web page. Rather than using a static image, you use a series of columns and rows that will automatically fit themselves to any size screen.
In addition to being more accessible to your audience, responsive infographics are also better for SEO. Since they are no longer merely images, they can be much more thoroughly crawled by search engines, and you’ll get credit from Googlebot for all of that information you’re publishing.
Don’t hesitate to hire a professional.
If all of this seems a little bit overwhelming to you, don’t fret.
You don’t need a thousand dollar budget to outsource the creation of very high quality infographics. There are hundreds of highly skilled freelance graphic designers ready to be hired on Legiit.
Check out the services they have to offer and get yourself a linkable, shareable, brandable infographic to take your marketing to the next level today.